Why Email Marketing Is So Important: The Top 10 Reasons

Email marketing is still one of the most effective ways to reach your target audience.

Despite all of the new technologies and social media platforms that have emerged in recent years, email marketing is still one of the most powerful tools at your disposal.

In this blog post, we will discuss the top 10 reasons why email marketing is so important.

What is email marketing?

It’s the process of sending messages via email to an audience that has opted into your campaign to get valuable information and knowledge on a certain topic. New customers’ target audience email marketing strategy.

Most subscribers join your list in exchange for something of value, such as an e-book or free training.

Email marketing is one of the best two-way direct communication between you and your audience. It helps you share information about your new offers, discounts on products, and upsell previous customers.  

Here are some 2022 email marketing campaigns statistics

According to a Statistica report, in 2021, there will be over 333 billion emails sent and received in a day by 2022.

I guess that is now a fact based on the recent research by Finance Online, which reported that people send and receive over 300 billion emails in a day.

That statistic tells you email marketing is growing. With the growth of the internet and e-commerce, you don’t expect it to stop. As long as there is the internet, email marketing will be there.

The same Statistica report found that there are over 3.9 billion daily email users globally. These are people who wake up, check their emails, and sleep after checking their emails. Among the 3.9 billion people are your customers.     

There are also some more statistics about email opens and what influences them.

However, you need to know that email marketing is growing every year. The sooner you jump into it, the better.

What are the main business advantages of using email?

There are several advantages of using email to market your products and services:

You own the data

Unlike other forms of marketing, it allows you to own customer data. You have their name, and email addresses, and can garner information about their spending behavior.

With Google Ads, for instance, you don’t own the data. You only get processed information about your marketing campaigns and such.

Having the data is important if you are to make valuable decisions. You can know what your customers want, how to offer it to them, and can upsell and cross-sell offers to them. 

Email campaigns are easy to measure

The fact that you can measure your email marketing activities is great. You can know exactly where to focus your efforts.

With all that data on your target customers, it’s easy to make profitable decisions.

It is cost-effective to start

You don’t need a lot to begin email marketing for your business. Compared to other forms of marketing, such as Google Ads and social media channels, email marketing is cost-effective.

With an email marketing service and a good source of targeted traffic, you are on your way to building an email list.

An email marketing services tool like GetResponse has pricing plans ranging from $15 per month and $1,199.

That means with $15 and a traffic source such as a Facebook group, you are set to begin email marketing. You can offer a lead magnet in exchange for emails on Facebook groups.

Almost everyone uses email

The fact that over 3.9 billion people use emails globally is a huge advantage. You can tap into this goldmine and grow your business fast.

Almost everyone has mobile devices these days. To use it, they need an email. That means anyone with a smartphone has an email. Most people have several emails; work, personal emails, and others.

You just need to lay down your magnet in the right spot to attract them into your list and begin generating income on autopilot.

Subscribers who join your list with consent already know something about you. It will only be a matter of time before purchasing your offers.

You can automate your marketing strategy

You can automate the whole process with email marketing tools. Yes, from lead acquisition to fulfillment. You see, someone has to opt into your list. To do that, they need something in return; an e-book or free training.

You can deploy your lead magnet on a squeeze page, create Facebook ads targeted to your preferred audience, and create sequences that send them to your landing page to convert them into customers.

Easy, right?

Well, you just need to apply the right setting. Take note that some tools lack the automation feature in their entry-level plans.

Scalable

You can scale your email marketing efforts easily with time. As your list grows, your income increases, too. To grow your list, market more.

Upgrading your pricing plans also increases your ability to expand and grow your list. Pricing plans have varied features. With increased features comes better and streamlined email marketing processes.

Benefits of email marketing from real small businesses

Email marketing has a ton of benefits for you as an online business owner and for small business owners.

Here are some of the 10 benefits that come with practicing email marketing: 

1. It drives sales

One of the primary benefits of email marketing for businesses is that it helps them drive sales. It is one form of marketing with a high ROI.

That means any small business that wants to grow fast should definitely have email marketing in its marketing plans.

You don’t need a lot to begin, just an email marketing service, a lead magnet, and create emails that you can automate to your subscribers.

You can achieve a lot more like a business by having a blog and collecting emails from every prospect who lands on any of your blog posts.

As you grow your list, you are also growing your income since you will have a large market base full of potential leads and customers.

2. Reach customers in real-time

With emails, you can reach your audience where they are and compel them to take action. You can target them on mobile when they are on the move in town, in the morning, or in the evening after work.

The thing is, you can send emails to a segment of prospects based on where they are in their customer journey.

Based on your audience data, such as the number of opens and click-through rates (CTR), you can formulate a plan and timeline for sending emails.

If data shows that most of your subscribers open their emails in the morning, you can create an email in the evening and schedule it to send in the morning. In that case, you will be targeting prospects in real-time and even get replies from them.

3. Win potential customers and win back past customers

With email marketing, you can not only acquire customers for your business but also upsell to the existing businesses, cross-sell, and retarget strayed customers.

To win potential customers, you can opt to create a profitable sales funnel. Yes, a sales funnel is really useful when converting a cold audience to a hot one.

If you are a GetResponse user, you can create several sales funnels based on the plan you select. Just come up with a lead magnet, send it to the right people, direct them to your sales page, and convert them to subscribers.

Once they are on your list, you can create a sequence that compels them to purchase a product, course, or offer.

From experience, about 1% of the subscribers will purchase for every email sent. If you have 1,000 subscribers and sell a $199 worth course, you should expect 10 sales.

To retarget strayed customers from your e-commerce store, create abandoned-cart emails and offer discounts or other incentives.

You can do a lot more with email marketing than other forms of marketing, such as social media or SEO.

4. Drive traffic to your business website

Email marketing is among the best effective customer acquisition tactics. If you are not into SEO, aim to build an email list of your target audience and get consistent leads to your website.

I’m saying leads because anybody in your email is a warm lead; he has already learned about your business and can take action whenever needed.

If only 1% of those 1,000 clicks convert to sales, you are on your way to making good returns on your email marketing efforts. You can even opt to send an email to your list once per day and get sales.

With SEO, you might have to wait for three months to get consistent traffic. But with email marketing, you are getting instant traffic.  

5. Keep in contact with your audience and builds credibility

With emails, it’s easy to contact your audience and give them an announcement – product release announcements, discounts, new location of your business, or price drops.

For instance, you can’t do it easily with Facebook ads or SEO. But with emails, you can create a broadcast and send it to reach an audience right on the go.

If you are into courses and want to build credibility fast, email marketing is your best bet. Create a lead magnet relating to the course you offer, and invite people to opt into your list.

As soon as they are in, add value to their businesses. Aim to craft value-packed emails and link to resources that will give them the hands-on experience they need. You can even link emails to YouTube videos about a specific problem.

When subscribers note that you are adding value to their lives, they will develop trust for the products and services you promote.

You need a relationship with your audience if you are ever going to make sales. Once you add value to that relationship, trust develops. Prospects only purchase from people they trust.

So, the easiest way to build brand credibility and trust is to engage your audience by leveraging email marketing.

6. You can create meaningful customer relationships

Email marketing allows you to segment and personalizes the copy to drive more conversions. Think about it; no one wants an email talking about woodworking plans when interested in interior design.

That means for you to convert both audiences, you have to segment and personalize your email copy.

Here is how to do that;

The easiest way to ensure both converts is to segment them. Yes, create two lists and name them Woodworking plans and interior design.

After segmenting, come up with a persona that depicts each segment’s interests, behaviors, and lifestyle patterns.

You can then craft a personalized email subject line, copy, and call to action to an offer that you think could excite them or add value to their business.

That’s how far you can go with email marketing. With GetResponse, for instance, you can even add tags to subscribers who perform certain events, such as clicking on a link and segmenting them.

7. A / B Testing: Gain valuable insight into your marketing efforts

Like Facebook or Google ads, you can undertake A/B testing with emails. Yes, you can test the subject lines, email copy, and even different CTA to find one that performs well with your audience.

How cool is that?

So, instead of spending time sending emails that might never convert, you can boost your CTR by sending more personalized and optimized emails that boost customer engagement.

For example, if you have an audience interested in Facebook ads, you can decide to come up with up to three subject lines;

As you can see, each subject line targets a particular emotion. As a result, you might find out that subscribers are opening your emails more based on the second subject line – someone making zero dollars on email marketing could really want to make $10,000 in less than a week.

See? It’s just testing different segmented emotions and finding out the one that gives the best results. You can do all that for free.

You can also create different email copies and CTA such as ‘learn more,’ ‘click to download,’ ‘Book a FREE 30 min session,’ and others.

8. Emails connect your marketing channels

You can create an automated sales process from awareness to product or service fulfillment with email marketing.

There are several stages in the journey to being a customer in your marketing campaign; awareness, interest, decision, and taking action.

New customers pass through those four stages. The customer informed is the first stage. It is when they get aware of your offer, develop an interest, decide whether to take it, and eventually take action based on their needs.

You can get their attention by running social media marketing or sending a value-packed lead magnet to a defined Facebook group or other marketing channels.

Emails can be in the engagement and action stages of the customer journey; they can encourage customers and direct them to a landing page to take action, such as purchasing a course or registering for a masterclass.

9. Increase brand awareness

Email marketing not only helps you get sales but also increases your brand awareness. Think about it; as subscribers read more of your emails and consume your valuable content, they develop a strong relationship with you and your brand.

If you are a financial coach, aim to tell stories about how your clients’ financial life got better through your coaching. You will easily get replies on similar cases your subscribers have been going through.

You can stay in your subscribers’ minds by sending them emails that target their emotions. And by staying on their heads long enough, they might just purchase what you recommend or refer their friends to you.

Don’t send more than two emails in a day, though, hoping to stand out from their inbox. That will only get you marked as ‘spam’ and subscribers opting out on your list.

10. Allows for targeted messaging

Emails allow you to target a specific segment of subscribers. The more defined your marketing message is, the easier it is to convert an audience and hence sales.

Unlike other forms of marketing, emails allow you to actually mention the subscriber’s name – making it appear as if you are specifically addressing the message to him.

The name is a unique element of personal identity. And when you can personalize your message and include the name of a subscriber, they will more likely take action.

You can also undertake surveys and develop a two-way conversation with your subscriber, which further builds trust and boosts the customer lifetime value (CLV).

Here is an example

An insurance company can decide to undertake email marketing to market its services. They can opt to offer a free finance consultation in exchange for a client’s email address. Targeted messaging can easily convert a huge segment of their prospects to sales.  

They can also retarget people who visit their offices but fail to purchase their insurance plans. If they think the prices are slightly high for them, craft an email and offer them 20% off for a specific time, and they will board.

Topics & Questions

Let’s answer some of the questions you might be having regarding email marketing:

Conclusion

Email marketing is a powerful tool that businesses can use to drive sales and achieve a high ROI.

Emails can be used to reach customers in real-time, win potential customers, and keep in contact with past customers. It also drives traffic to business websites and keeps audiences engaged. A/B testing can be used to gain valuable insights into customer engagement, while targeted messaging increases the chances of conversion.

If you’re not already using email marketing, now is the time to start!

Sign up for GetResponse, one of the best email marketing software for beginners, and see how your business can benefit from this powerful form of digital communication.