Are you struggling to increase your affiliate income with email marketing?

You’re not alone. Many marketers struggle with the same issue, but it doesn’t have to be that way. Here are 10 tips to increase your affiliate income with email marketing.

By following these simple steps, you can start seeing an increase in sales and commissions today!

This blog will show you how to increase your affiliate earnings by using these tactics in your email campaigns!

Let’s get started…

What is Email Marketing?

Email marketing is a type of direct marketing that uses personalized emails to educate and convince people to take action. It’s one of the most effective marketing strategies because this communication allows marketers to speak directly to their target audience, whether it be at 10 am or 2 am.

If you’re an affiliate marketer who wants the best chance at reaching your audience and increasing click-through rates and sales, then you need to utilize email marketing.

Email can be sent out on autopilot so marketers don’t need to spend every day trying to think up a copy for each email blast… Instead, they can focus on creating great content for their consumers.

This is why affiliate marketers should consider including email marketing in their plans. It’s a great way to connect with customers and promote your products or services.

There are several methods for email marketing, including autoresponders, newsletters, and lead generation.

The most common form of email marketing is using an autoresponder to automatically send out emails to people.

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What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

An affiliate promotes a merchant’s products or services in exchange for commissions on sales generated by the affiliate. The merchant pays the affiliate a commission, based on the agreed-upon percentage of sales generated.

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Affiliate marketing is sometimes confused with referral marketing since both rely on third-party partners; however, referral marketing generally entails direct payments for customers originated via personal recommendations, whereas affiliate marketing uses paid and organic traffic to drive visitors to a business’s website.

Affiliate marketing remains one of the surest ways to generate recurring passive income. Anyone who’s looking for a work-from-home business model should try to learn affiliate marketing. 

 But keep in mind that affiliate marketing income is not 100% passive income. You still need to create content, keep the content current, and adapt to your industry while monitoring sales and conversions.

How to Increase Your Affiliate Income With Email Marketing

If you are looking for ways to quickly and easily increase your affiliate income, then consider using email marketing in your efforts.

Amazingly, most people do not use email marketing to its full potential, either because they don’t want to invest the time and energy into it, or they’re not quite sure how to do it effectively.

With email marketing, you can reach thousands of people easily and quickly. But how do you make sure your emails help you achieve this goal?

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To be a successful affiliate marketer, you need to promote quality products to the right audience because demand drives sales. However, you have to create this demand and grow your traffic so that your audience buys through your links.

And here we’ve looked at 10 simple tips that you can follow to do that with email marketing.

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1. Choose the Right Email Marketing Tool

One of the most important decisions you’ll make when launching an affiliate marketing campaign is which email marketing tool to use.

Not all email marketing tools are created equal, and some provide far more features and functionality than others.

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When choosing an email marketing tool, be sure to consider how you plan to grow your list, manage contacts, automate campaigns and create professional-looking emails.

Here are some factors to consider when choosing an email marketing tool:

  • Features and Functionality: Make sure the tool you choose includes all the features you need to manage your affiliate marketing campaigns effectively.
  • Ease of Use: The tool should be easy to use, even for beginners.
  • Customer Support: Look for an email marketing tool that provides prompt support via phone, chat, or email.
  • Price: Be sure to consider how much the tool costs before making your final decision.

The tools listed below provide you with everything you need to grow your list, manage contacts, automate campaigns and create professional-looking emails.

2. Build Your Email List Organically

When building a list from scratch, you need an effective lead capture strategy. This involves creating lead generation forms on your website, and relevant pop-ups or exit intent forms on different pages on your website.

For more effective forms, keep them short and the message relevant to the product subscribers are interested in. If you’re selling a how-to guide about WordPress plugins for example, then asking people how many websites they own might not be the best approach to take when asking for their email address.

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The larger your email list is, the better the chances for more people to discover your affiliate link.

And with great content marketing and a timely and relevant email sequence, your affiliate link will look non-intrusive and actually entice people to click on it.

The more people click on it, the better your recurring commission.

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Offer Incentives for Subscribers

Another way to entice people to subscribe to your mailing list is by offering them incentives. This could be anything from exclusive discounts to free eBooks or whitepapers.

Again, make sure your incentives are relevant. If you’re an affiliate of WordPress products, how-to guides about how to build a website using WordPress plugins would be perfect!

Send Valuable Content Once you have new subscribers on your list, send them content that is valuable for them. Not only will this increase your subscriber engagement but it will also help with generating sales down the line.

Editorial newsletters are very popular at the moment so try and include some editorial content in yours if possible. Think how-to guides, top lists of resources, case studies, or even interviews with experts in your industry.

Whatever content format you choose to create for your email marketing campaigns, always keep it fresh and interesting.

Create Engaging Emails

Once you have subscribers, it’s important to create engaging emails that will keep them interested in your content and products.

This means using attractive images, headlines that grab attention and make sure the content is relevant to their interests. You can also use different types of content such as infographics, videos, and Slides to keep things interesting.

Segment Your Email List

It’s also important to segment your email list so that you can target specific groups of subscribers with relevant content. This could be based on their location, age, gender, interests, or even how much they’ve spent with you in the past.

After which, you can create separate email campaigns for each segment along with separate drip flows for your subscribers.

Use Social Media to Promote Your Emails

Social media can be a great way to promote your email marketing campaigns and drive more traffic to your website.

You can use different social media platforms such as Twitter, Facebook, and LinkedIn to share links to your emails as well as images and videos that will pique people’s interest.

Track Results and Analyze Data

It’s important to track the results of your email marketing campaigns so that you can see what’s working and what isn’t.

This information can then be used to make changes and improve your campaigns in the future. You can use affiliate plugins such as Pretty link etc. to track how many people open your emails, click on links, and how much revenue they generate.

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3. Fuel the Excitement With Email Sequences

Once you’ve started to build your email list, it’s time to look at ways you can fuel the excitement with email sequences.

There are a few different ways to do this, but one of the most effective is to create a sequence of emails that build anticipation for your next promotion.

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This can be something as simple as telling your subscribers about the product you’re promoting, how it can help them, and what they can expect when they buy it.

You can also use email sequences to increase income by providing your subscribers with exclusive discounts and bonus offers.

By creating an email sequence that’s focused on your affiliate products, you can not only increase sales but also create loyalty and trust among your subscribers.

So how do you go about creating an email sequence that will fuel excitement for your next promotion?

Here are a few tips to get you started:

  • Start by creating an outline of what you want to include in your sequence.
  • Make sure your content is helpful and provides value to your subscribers.
  • Focus on the benefits of your products and how they can help your subscribers achieve their goals.
  • Use images and videos to help explain your points and add visual interest.
  • Keep your tone conversational and friendly, and avoid sounding too sales-y or pushy.
  • Make sure the timing of your emails is strategic – send them out at the right time to create anticipation for your next promotion.
  • Test different sequences to see what works best for you and
  • Having the right subject lines, images and content are essential if you want your email to get opened and engaged with by your target audiences.

Understand the Different Types of Emails You Can Send to Your Audience

The types of emails any affiliate marketer should use depend on the purpose. Understanding which one will benefit them most can help you craft content accordingly! 

The 4 major categories are:

Promotional Emails

So how can you fuel excitement with promotional emails?

First, start by creating a sense of urgency. People are more likely to take action if they feel like there’s a time limit on it. You can do this by setting a specific date for your offer or including a countdown timer in your email.

Next, make sure your offer is tempting enough that people will want to act on it. If you’re selling a product, be sure to showcase its features and benefits. And if you’re offering a discount, make sure the savings are worth it.

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Finally, always include a clear call to action so people know what you want them to do. This could be anything from visiting a page on your website to signing up for a webinar or making a purchase.

By creating a sense of urgency, enticing people with a great offer, and including a clear call to action, you’ll keep people interested from start to finish.

A good promotional email can be as simple as informing your audience that you have new items up on your site now, and if they use a specific code they can enjoy a discount or free shipping

Content Emails

The purpose of content emails is to fuel excitement that will drive subscribers to click on the affiliate link for the sale.

The best way to do this is by providing valuable information that subscribers will find useful and interesting. Content emails should be well-written, informative, and engaging.

These emails are typically how-to articles, strategy guides, reviews, or news updates.

Content emails should be written in a friendly conversational tone.

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Relationship Building Emails

Sending emails that provide value to your email subscribers such as how to build relationships with email subscribers can help you gain their trust and eventually increase income.

It’s important for affiliate marketers to include this technique in their marketing plan so they can grow their online business.

Here are some ideas on how to establish your relationship with the people who sign up to receive updates from you:

  • Build Trust and Rapport – The first thing that you need to do is kindle a good relationship between you and them through meaningful conversation. Practicing how to build relationships with email subscribers must be done by having an open mind about how much information should be shared, how often conversations happen, and what topics should be discussed (which are all covered in the following sections).
  • Create Useful Content – The second step is to send content that will be of use to them. This will help you establish yourself as an expert in your field, and they will soon see that you are someone they can rely on for valuable advice. When you become known as a credible source, they’ll be more likely to take your recommendations seriously – including any affiliate offers you promote.
  • Make it Personal – The third step is to make sure all your communications are personalized (Be sure to use their name). Emails should sound like a conversation between two friends, not a company blasting their latest sales message at a customer.

Thank you. E-mails.

Thank you emails can be a powerful tool for increasing your affiliate sales and making people feel appreciated by the work that they did to bring in sales for you.

There are two main types of thank you email, either saying “thank you” and offering an extra bonus just because, or sending a follow-up thanking them for buying something from one of your affiliate links.

Thank You E-mails

As mentioned before, these are the classic kind of “thank you” e-mails where all they do is say thanks. Thanks for being on my list, thanks for clicking through to buy something, thanks for reading this article! Just have some information about how grateful you are for their efforts.

Sometimes, this is all that people need to feel appreciated and more likely to continue doing things that will help them out in the future.

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Follow Up E-mails

After someone buys something from one of your affiliate links, a follow-up email thanking them for their purchase is always a nice touch.

This could include some kind of bonus, such as a free eBook or some other incentive. Offering a bonus like this can help increase the chances that they’ll buy something else from one of your affiliates in the future.

Both types of thank you emails are important tools to increase income with email marketing. They make people feel appreciated and more likely to help you out in the future.

Craft Your Emails According to Your Goals

When creating your content, always consider your objectives. What do you want to achieve with your affiliate email marketing campaign? Are you looking to generate more leads, or sell more products?

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Once you know your goals, it will be much easier to create content that’s relevant and engaging for your audience.

Include a Call-to-action

As one of the most important steps, you’ll want to clearly direct readers on how to take action. At the bottom of your email, include a clear “call-to-action” that offers readers a more in-depth look into how they can benefit from the products you’re promoting.

Your CTA should be easy to recognize and understand – if not, prospects might ignore it entirely.

Create a Sense of Urgency

Readers need to feel as though time is of the essence when reading your emails. To create this sense of urgency, make sure you share how much time is left before stock runs out or how long your offer will remain active.

Be Concise and to the Point

No one has time to read through a long, rambling email. Make sure your content is succinct and easy to digest. Get straight to the point and make sure all the key information is included.

Include Images and Videos

Images and videos are a great way to capture attention and help promote your products. They can also be a powerful way to engage with customers on a more personal level.

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Offer readers as much valuable content as possible. Include links to other articles on your website that offer tips and tricks for how to effectively increase affiliate sales with email marketing.

Be sure to include a link back to the relevant product page so readers know how they can continue shopping around.  

Avoid Hard Selling in Your Emails.

When you hard sell your products or services to your email subscribers, it can have a negative impact on how they view you and your brand. It can also make them less likely to buy anything from you in the future. Do not add affiliate links for the sake of it, ensure that it will add value and create a solution for your audience. 

Instead, take a more conversational approach to email marketing. Talk to your subscribers as if you were having a conversation with them face-to-face. This will help to build trust and rapport with them, which can lead to more sales in the long run.

Focus on the Benefits That Your Products or Services Offer.

When you focus on the benefits that your products or services offered, your subscribers will be more likely to buy from you. After all, they want to know how your products or services can solve their problems or meet their needs.

Make Sure That Your Emails Are Relevant to Your Subscribers.

It’s important to make sure that the content of your emails is relevant to your subscribers. If you send them irrelevant content, they’ll be less likely to read future emails from you.

Including links to relevant blog posts or articles in your emails can help to ensure that the content is relevant to your subscribers.

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Focus on the Benefits of Your Products or Services.

When writing your emails, focus on the benefits that your subscribers will receive from buying your products or services. What are the problems that they will be able to solve by using your products or services?

Pay Attention to the Overall Buyer Journey

When crafting your affiliate marketing strategy. Your email campaigns should correspond to the different stages of the buyer journey, from awareness to consideration and decision-making.

Awareness Stage

The first step to take is to get the attention of your audience. You can achieve this by being resourceful and educational with your marketing materials, including email copy.

Educate them about how they can improve their marketing efforts, how they can generate more sales, or how they can get higher conversions through smart strategies.

Aim to help them better understand how affiliate marketing works and how it could benefit their business.

Consideration Stage

Once you have captured the attention of your target group, it’s time to build a connection while showing them how you can meet their needs.

Your emails should include high-quality resources, such as guides, white papers, or case studies that demonstrate how other companies have successfully implemented affiliate marketing.

And of course, make sure that your affiliate products and services are relevant to the content you’re providing.

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Decision-Making Stage

Nudge your audience closer to a buying decision by including clear calls-to-action in your email campaigns.

Urge them to visit your website for more information or to sign up for a free trial of your affiliate product or service. In some cases, it might even be helpful to offer an exclusive discount to readers who click through from your email campaign.

By following these simple tips, you can increase your income. Keep in mind that it takes patience and effort to create a successful strategy, but the potential rewards are well worth it.

Sweeten the Deal With Bonuses

Offering a bonus when you’re promoting a product can help increase sales as the bonus gives the customer an extra reason to buy now. Examples of a sales bonus include free additional resources, a bundle of extra discounts, or access to useful content.

When deciding on a bonus to offer, it must appeal and be relevant to your audience. As such, you have to comprehend their pain points and what they want. Then you can craft a compelling bonus that hits all the right spots.

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You can either give away how-to guides, how-to “how you did it” case studies, or how-tos on how to improve your affiliate marketing skills.

Offering a bonus when you’re promoting a product can help increase sales as the bonus gives the customer an extra reason to buy now. Examples of a sales bonus include free additional resources, a bundle of extra discounts, or access to useful content.

When deciding on a bonus to offer, it must appeal and be relevant to your audience. As such, you have to comprehend their pain points and what they want. Then you can craft a compelling bonus that hits all the right spots.

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Raise The Urgency with Countdown Timers

You can also use Countdown Timers to increase how urgent your deals or deals look. Instead of having a countdown timer that counts how many hours are left, you could have the countdown timer showing how many minutes are left until the deal expires, like below:

Making sure your subscribers know how to claim their deals is important too. Because Countdown Timer blocks only update how long it takes for deals to expire, make sure you include links where readers can click through to redeem their deals immediately. You should also include links where they can subscribe if they like what you’re offering.

For marketers who want to give their offers even more urgency, are plenty of other ways to do so. Urgency tactics can work well when used sparingly, as readers can become desensitized to them if overused.

Try using some of the following techniques in your next email campaign:

  • Deadline timer: Counting down how many days, hours, minutes, or seconds are left until a deadline for an offer.
  • Limited stock: Only a certain number of products are available at a reduced price.
  • Price increase imminent: letting subscribers know that prices will go up very soon and it’s their last chance to buy at the current price.
  • Time-sensitive content: If you have a new blog post, whitepaper, or video that will expire after a set period, make sure to promote it in an email campaign.

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Monitor Your Affiliate Email Marketing Performance

A crucial step to increasing your affiliate income with email marketing is analyzing how well it performs. Perhaps the most important metrics for affiliate marketers, the number of people who read your email, click your affiliate link and decide to make a purchase. Also, Use the Thirsty Affiliates button to add affiliate links that you can track.

Successful affiliate marketing with email relies on a good conversion rate. The conversion rate will tell you how able you were to persuade people to buy the affiliate product you promote. 

This will allow for a quick response to what works and what doesn’t, thus creating maximum efficiency that helps you generate more top-quality affiliate sales.

Establish How Often I Should Send My Affiliate Promotion Emails?

Too little but too much can be ineffective as well. If you send them multiple times a day or even seem annoying, they may simply unsubscribe or complain about how often you’re sending them.

Testing is important! Experiment with how often to send emails, how many emails it takes to get a good response, and how long before the message gets stale. If you find that your prospects respond better to one kind of email, always send that kind.

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Do Not Bombard Your Subscribers

You want to make sure that your email list is only open for people who want it and be careful not to spam their inboxes with affiliate promotions. The less interested people they have on their list, the more they may complain about how your content is irrelevant or how you’re selling them stuff out of the blue.

Let Your List Members Know What’s in It for Them

If you want them to buy from you, then let them know what’s in it for them. Give an excellent clear reason why they should invest their time and money with you. And of course, make sure that the offer is really good!


If you’re looking for a way to increase your affiliate income, email marketing is a great option. In this article, we’ve looked at 10 tips to help you get the most out of your email campaigns.

To start maximizing your affiliate income, try using a countdown timer in your emails, linking to deals that expire soon, and using other forms of urgency. Make sure to also test how often you send emails, and what kind of content works best. Finally, let your subscribers know what’s in it for them.

If you’re ready to start increasing your income with email marketing, sign up for a free account with one of the leading email autoresponders, GetResponse or AWeber.

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