GetResponse vs Constant Contact: The Ultimate Email Marketing Showdown [2022]

Are you into email marketing?

It is arguably the best way to market a new business today. Building a mailing list and setting up email marketing campaigns is an easy way to nurture your current customers and increase your sales. 

When it comes to email marketing, GetResponse and Constant Contact are two of the most popular options available. Both offer a wide range of features, but which one is the best for your business?

In this article, we will compare GetResponse vs Constant Contact in terms of pricing, features, ease of use, and customer support.

We will also give our verdict on which one is the better option overall.

What is GetResponse?

GetResponse is an all-in-one marketing software that offers email marketing functionality and additional features to maximize your digital marketing strategy.

The tool has several plans that we will look into later. What I want to discuss is their new free-forever plan. 

In the past, users had to subscribe to one of their plans to access any software features. With a short learning curve and unavailability of similar software that offers a free plan, the tool has allowed users to completely access some of the key features. 

The functionality allows you as an entrepreneur to test drive and grasp the software before you commit to a monthly package. Some of the key features that you can expect to find with GetResponse include; 

Autoresponders 

Autoresponders are an essential feature when it comes to email marketing. Using autoresponders allows you to send newsletters to your list at predetermined intervals. You have the freedom to decide when your subscribers receive your emails. 

GetResponse offers one of the most robust autoresponders out there. You can create several autoresponders and link them to specific email lists. You can create more than one autoresponder for each of your cycles and connect the same list to each of the autoresponders you create. 

After creating an autoresponder, you can assign it to a specific day. A good example is an opt-in sequence. Day zero is when your new subscriber signs up, and day 1 is the day after.

You can set up specific messages for each day, create new autoresponders, and assign them to different days in your cycle. This complex system can be used to create sophisticated email marketing sequences. 

Marketing Automation 

Marketing automation on GetResponse allows you to create a system that works on your behalf.

With a visual marketing automation builder, you can visually create customer journeys and give your customers better experiences throughout your interaction. 

GetResponse allows you to create workflows from pre-built templates or create your own from scratch. This will enable you to save time and money and significantly reduces how long you take to launch. 

In addition to that, you can easily target abandoned carts prompting them with a discount or new recommendations. 

GetResponse allows you to decide the rules that automate your marketing system. You can create an automation based on your users’ behavior and take action based on certain conditions. You can even add filters to target more appropriately. 

Email Templates 

Email marketing for beginners can often feel like the Wild West. You need to figure out your copy, and you don’t want your emails to be boring in appearance, either. This is precisely why email marketing templates are essential. 

GetResponse offers several email templates that you can edit with a drag-and-drop builder. This is another time-saving feature that you can take advantage of to improve engagement and open rates further, even if you are merely getting started. 

The tool has more than 500 email marketing templates that are HTML editable. You can choose any of the templates based on your niche, with several different templates available in some of the most popular niches in the marketplace. 

Conversions Funnels

Conversion funnels allow users to manage and get new sales online. The goal of a conversion funnel is to take your leads through the entire sales process and make sales.

A conversion funnel integrates the most powerful marketing tools offered and manages them in a single place. 

Funnels can help you promote and sell your products, build your list, find new buyers, increase sales and retain your clients. There are many kinds of funnels available on GetResponse.

They include:

Conversion funnels are different from marketing automation in that the funnel combines list building and selling products, while marketing automation allows you to design your user experience using workflows. 

Analytics 

One of the primary reasons email marketing is so powerful is the availability of analytics. GetResponse offers its users a dashboard displaying actionable data that guides them in the right direction.

Analytics ensure you are not making blind moves and hoping your strategy works out. Taking the guesswork out of the equation will enable you to see what is working and double down on it to maximize your results. 

Security is essential when it comes to email marketing. GetResponse offers users secure data all on one platform. You can monitor your engagement, understand what is resonating and make data-driven decisions. 

You can easily track your growth in all areas. Figure out what leads to increased sales, sign-ups, and website visits. Analyze click-through rates in real-time and compare your campaigns side by side. Keep track of desktop and mobile activities and even figure out the email clients of your contacts. 

Split Testing 

Split tests or A/B testing is where you have two parts of your list. You can have a test group that you can divide into various segments that receive different variations of your content.

The second group receives the best performing content allowing you to maximize your performance and learn what is effective in your business. 

You can split-test several elements, including headlines, the position of your button, and colors. Some little tweaks can go a long way and split testing ensures you have better luck.

And if you want, you can test up to five subject lines and decide on the size of the testing group. You can then automate your emails or manually send the emails to the rest of your group. 

Landing Pages 

One of the features that you can access for free on GetResponse is the landing page builder. There are more than 200 landing page templates. You can edit or create a landing page from scratch as well. 

Landing pages help you build your online presence, grow your list, and sell your products and services. With that, you can quickly spread the word about your online events and attract your ideal audience. 

The landing page builder uses drag-and-drop technology, making it easy for non-technical people to build their landing pages quickly.

Find a template for your specific goal, change the font and design to match your brand, add other elements such as stock photos or GIFs and publish. 

All the templates are already optimized for mobile viewing, which is an additional advantage since more people these days use mobile phones to browse the internet. 

Webinars 

Webinars enable users to give value right from the start, which works wonders for your marketing strategy. A webinar allows you to create a rapport with even cold audiences, creating a loyal community and improving your sales. 

Webinars allow you to reach a larger audience and create lasting connections with your audience. Setting up is easy, and scheduling options are available. You can promote your event and send traffic to an optimized landing page. 

Chat 

The chat feature is a revolutionary way to connect with your audience quickly and efficiently. Using a third party can be nerve-wracking with movement going back and forth and delays in receiving and replying to messages from your audience. 

The chat feature in GetResponse allows you to respond and communicate with your audience all in one single place. Your audience will have a chat window, which allows them to ask questions and clarify different subjects quickly. 

The chat feature gives you access to the contact and visitor information. An unregistered subscriber is shown as a visitor, and a subscriber is displayed with detailed information, including their email address and platform. 

Apps and Integrations

Many people who get started with GetResponse already use one or more tools for their business. One concern many people often have is whether or not they can integrate these existing tools with GetResponse and manage their operations in a single place. 

GetResponse gives users the ability to integrate more than 100 different apps and tools. Some famous tools you can integrate into your GetResponse account include:

Pricing 

GetResponse has two separate pricing plans. The first plan is for everyone and offers three separate suites.

We will begin with the forever-free plan, which is not included in the three suites. The forever free plan is a great option for people who are complete beginners and want to get a lay of the land. 

You also access abandoned cart recovery, product recommendations, promo codes, and push notifications. 

The next pricing plan is under mid and large companies’ plans. The pricing for this plan is tailored to whatever the company needs, and you can get either max or max two pricing to maximize your needs. For this plan, all you need is to fill out a form, and you will be given a quote. 

What is Constant Contact?

Well, the email marketing tool has been around since 1995 and has managed to become one of the most popular email marketing tools. It is a great email marketing software for marketers with all levels of experience and offers a blend of functionality and usability. 

This software performs exceptionally well in contact management but lacks some key features more modern email marketing software boasts, such as segmentation. Its reporting and contact management features are easy to use and have a short learning curve. 

It does not have a free plan meaning it is better suited to companies and businesses with a budget set aside to manage their email marketing functionalities. This all-around email marketing solution has some features discussed in the next section. 

Reporting 

Let’s see how Constant Contact enhances this. You see, one key feature in any email marketing platform is accessing your data in a single dashboard.

Constant Contact offers email tracking software that ensures you can save time and create content that your customers want from you. In addition to that, you can notify your prospects and where they are in your sales cycle. 

Email tracking with Constant Contact can help you improve the performance of your team members. You can easily keep up with what is happening at each point of your marketing. Constant Contact allows users to generate and see valuable metrics. 

Templates 

Like any top email marketing software, Constant Contact allows you to create your emails from a massive library of email templates. You can get a custom-branded email template in just a few minutes. 

Constant Contact can pull images, colors, and other elements from your website to create a customized email template for your business. All you need is to input your website URL, and you are good to go. 

This tool offers a drag-and-drop builder, and you can also edit templates with HTML if you prefer that functionality. You can also edit your preferences from fonts and colors to match your brand. 

Constant Contact has a huge library of free stock photos, and you can easily access your images from your storage to add to your email templates.

Selling products and services is also easy with Constant Contact, as you can insert products from your eCom store and even include purchase buttons right inside your email. 

Marketing Automation 

Constant Contact has sophisticated tools to help you get the most out of each email marketing campaign. You can create more strategic and efficient email campaigns by using the available tools. You can send a single welcome email or even automate a sequence to nurture your new subscribers. 

The tool allows you to automatically send custom emails to welcome new subscribers to your list. You can also create drip campaigns to nurture your leads and segment your contacts to receive specific messages. 

Some automation series you can include in your email marketing include welcome sequence, birthday and anniversary emails, list building, and email resending for non-openers. 

List Management 

Another important feature you can access with Constant Contact is the ability to manage your contact list.

You can use tagging to create categories and send customized emails to contacts with the same tags. You can also segment and personalize to send more relevant information to the right people. 

Constant Contact also gives you access to important integrations such as outlook and several other tools to manage your list. Additionally, you can create custom fields to get more data from your leads from the word go. 

It is easy to upload an already existing contact list to start creating and sending out your email campaigns. Constant contact list management aims to increase email relevance and customize your user experience optimally. 

Sign Up Forms

Constant Contact offers dynamic forms to help you convert your site visitors into new contacts. Their forms are secure and optimized, designed to match your company’s brand, and come with behavioral triggers. 

The sign-up form editor in Constant Contact allows you to create and customize your forms to fit your website. This software also offers exit monitoring that brings up a pop-up form to prompt users to sign up for your newsletter before they click the ‘back’ button. 

Your forms are already optimized for mobile viewing, and you can add a large number of custom fields to capture as much data as possible. This is all done on the secure platform that you can embed using a code snippet into your website easily and quickly. 

Integrations 

Constant Contact boasts one of the most well-integrated software out there. It has been around since 1995. They have amassed a large number of integrations (more than 450). Integrations allow users to add parts of their favorite apps into their marketing campaigns. 

Some integrations you can add include:

Landing Pages 

Building landing pages with Constant Contact is easy for most people. You can customize the available templates or build your design from scratch with an intuitive page editor.

It is also easy to share your landing page design on social media and on Google to drive more traffic. 

You get access to real-time reporting on the activities of your landing pages and detailed insights to guide your next move. It is easy to add new contacts to your list after signing up and nurturing. 

Creating landing pages with Constant Contact make it easy not just to drive traffic to generate leads but also to sell your products. You can create listings, promote your page in your email list, and track the conversions in one place.

Constant Contact Review: Pricing 

Constant Contact has two main pricing models. The main pricing model has two plans. The first plan is called the core plan, and it costs $9.99 monthly.

This plan consists of growth tools, an email marketing service, more than 300 email templates, real-time insights and data, and other advanced features. You also have access to award-winning support via live phone and also chat. 

The plus plan is the most popular and costs $45 per month. This plan gives you access to additional growth tools, email automation, auto-generated segmentation, and analytics. You also get a personalized kickoff call with this plan. 

The sales accelerator is another option for companies to access an all-in-one CRM platform. The plan costs $449 monthly and offers a CRM, lead scoring, sales automation, advanced tracking, workflow, and a dedicated onboarding expert. 

Frequently Asked Questions

Let’s answer the most common questions regarding GetResponse vs Constant Contact:

Verdict Getresponse vs Constant Contact

In the end, it is up to you which email marketing software you decide to go with. Both GetResponse and Constant Contact are great choices that will help your business grow.

However, if you want a little more guidance in making your decision, we suggest giving GetResponse a try – they offer a free account so you can test out all of the features before deciding whether or not to upgrade.

With its powerful automation tools and easy-to-use interface, we think you’ll be happy with what GetResponse has to offer.