Marketing via email is by far the most effective method of marketing. In straightforward terms, email marketing is a form of digital marketing that relies on sending out promotional emails to an email list.
It is not complicated as many newbies always think. However, just like any other new endeavor, there are several essential things that one must grasp before getting into it.
This type of marketing arguably has one of the best returns on investment (ROI) for marketers out there. According to this report, email has a 4200% ROI which makes it impossible to ignore.
You will need software such as Aweber vs GetResponse vs ActiveCampaign to manage all your activities to get started with list building, autoresponders, and email marketing specifics.
Several email automation software’s aside from Aweber vs GetResponse vs ActiveCampaign are available in the market. And sometimes, it is not easy to settle for a single one when there are so many email autoresponders.
Let’s check out three of the most popular ones; Aweber vs GetResponse vs ActiveCampaign, and why each is worth your while.
But first, it is only fair that we clearly understand what email automation software from these Aweber vs GetResponse vs ActiveCampaig is and how it works before diving into the available options.
- What is Email Automation Software, and How Does It Work?
- Aweber vs Getresponse vs ActiveCampaign: How Does Email Automation Software Work?
- Aweber- What They Offer, Pricing Plans, Free trial
- GetResponse – What They Offer, Pricing Plans, Free Trial
- The Best Email Automation Software For Your Business Needs
- Why You Should Use Email Automation Software to Grow Your Business
- Email Marketing Service; Final Verdict
What is Email Automation Software, and How Does It Work?
What is email automation Software?
In the past, before the convenience of the internet, marketing was done over physical mail. To this day, some companies still opt for this method to create awareness and market themselves.
Once email marketing was born, marketers quickly realized that you could reach way more people without the hustle and costs of printing and delivery with a list of email addresses.
Email quickly took off as a marketing strategy that holds water and has continued to develop since then.
Email automation is the holy grail of email marketing. Tools like Aweber vs GetResponse vs ActiveCampaign are powerful. If you are building a business online or offline, communicating individually with each customer is labor-intensive and time-consuming.
You would need to hire a marketing team to ensure your customer service remains above average. And even then, you will not be able to scale beyond the team you have at hand.
Besides, you will be spending a lot of time. And as a person who has been in this for a long time is an essential asset of an entrepreneur.
Email automation is the process of using software like Aweber vs GetResponse vs ActiveCampaign to preconfigure your emails and build workflows. With this method, you can create emails that a customer will get at a particular stage in their interaction with your brand.
Aweber vs Getresponse vs ActiveCampaign: How Does Email Automation Software Work?
Email automation software like Aweber vs GetResponse vs ActiveCampaign is a platform that allows you to schedule emails based on customer behavior. Email automation tools such as Aweber vs GetResponse vs ActiveCampaign are all about creating workflows efficiently and sending relevant messages to your buyers when they take specific actions.
What Is a Sales Funnel?
It all begins at the top of your sales funnel. If you don’t know what a sales funnel is, read this post. Before you send out a single email, you need to have a strategy that dictates how you interact with customers at each point.
Sales funnels typically have three levels—the top of the funnel, middle of the funnel, and button. The marketing activities on each level differ, usually running from awareness, interest campaigns, creating desire, and finally asking them to take action.
A lot of people interact at the very top of your sales funnel. That means you will use emails that address issues at that level in your emails. That includes introductions, creating awareness, and getting to know one another.
As customers get more acquainted with your brand, your messaging evolves, reeling them in and down your funnel.
Poorly qualified leads tend to drop off as they move along your sales pipeline. Email automation like Aweber vs GetResponse vs ActiveCampaign allows you to keep track of everything that is happening with your subscribers. The data collected is used to improve marketing campaigns for the best possible outcomes.
Sending a top-of-the-funnel message to a return customer can be off-putting. Minor mistakes can trigger unwelcome responses that could pose a threat to your business.
A/B testing different content structures and subtle factors will help you understand what appeals better to your subscribers.
The most significant factor in email automation such as Aweber vs GetResponse vs ActiveCampaign is that it allows you to track customer behavior. You can easily keep track of open rates, click-through rates, and abandoned carts.
With this data, your autoresponder will send emails to specific groups prompting them to move to the next level in your funnel. The customer actions trigger your emails, and that keeps them relevant.
One defining factor where automation is concerned is that you can have an always-on marketing strategy in place. Email campaigns without automation require you to batch up emails and send them out as a newsletter to each person on your list.
Email automation works alongside tools like these three (Aweber vs GetResponse vs ActiveCampaign) that help you understand your customer better. You will need landing pages and forms besides your email software.
That said, several email automation software such as Aweber vs GetResponse vs ActiveCampaign allow you to create all these things in one place. We will look at Aweber vs Getresponse vs ActiveCampaigns and why you should consider each one.
Aweber- What They Offer, Pricing Plans, Free trial
It’s yet another popular email marketing software such as (Aweber vs GetResponse vs ActiveCampaign) allows you to create mailing lists, design newsletters, automate email marketing activities and view analytics.
The SaaS company was founded in 1998 by CEO Tom Kulzer. His initial intention was to build an automated web assistant to fill a gap he saw in the market in automated response software.
Aweber doesn’t just allow users to get qualified leads for their products and services; it is also a customer support software. Aweber will enable entrepreneurs to quickly and easily stay in touch with customers who have opted for their mailing list.
When it comes to email marketing like (Aweber vs GetResponse vs ActiveCampaign), customer-seller relationships are vital for growth. Aweber is an excellent platform for keeping tabs with your customers.
Who is Aweber Best For?
If you own a business, a solopreneur, or an organization, this platform will serve you well.
Here’s a list of professionals that this software helps;
What does Aweber offer?
Aweber is a cloud-based software. That means it is employed online and is available on android and iPhone.
They offer a variety of features that individuals and online business owners can take advantage of to maximize their marketing efforts.
One feature that is vital for successful email marketing campaigns is A/B testing. This feature allows you to send varied emails to your list to figure out which one performs better.
With the analytics feature, you will get a record of the performance of each sequence and an email sent, allowing you to use the best-performing emails in your marketing efforts. These email marketing software like Aweber vs GetResponse vs ActiveCampaign are the top-tier in the current marketing industry.
They are also available to users hence making it easy to communicate effectively with customers across the board. You will access the dashboard to keep track of and control all the marketing activities in a single place.
Dynamic Content Feature
Aweber also offers a dynamic content feature. As a result, you can create different kinds of messages for users’ various activities and behaviors.
Another cool feature that you will get with Aweber is the drag and drop builder for email newsletters. This feature helps a lot – especially if you are not a tech-savvy person.
Additional features include social media marketing options, source tracking, and lead nurturing. These are some of the essential features that you will get to help in your email automation journey.
Aweber offers different pricing plans for other uses.
The Free Plan
It allows up to 500 first subscribers and offers the essential features that you will need to automate and manage your list and email marketing. As long as your list is under 500 people, you can use the software free of charge.
The Basic Package
As your list grows, the pricing changes and increases with a more extensive list. The basic package costs 19.99 USD each month.
This package works well if you want to access all the features but still have fewer than 500 people.
You can either pay on a month-by-month basis or pick a plan and pay annually, allowing a discount. You can opt to pay every quarter for 14% off and get access to student and non-profit discounts.
Note that with your growing list, you will be charged based on the size of your list. Both subscribed and unsubscribed contacts will be billed as part of your list. This means if someone unsubscribes from your mailing list, you will be charged for keeping their contact information on your list.
For all pricing plans, users get full access to the Aweber customer support team. They are available through chat and email to help you configure anything you find challenging when using the software.
Pros and Cons of Aweber
Aweber is one of the oldest companies, and this software works without hitches. That’s why a lot of articles are appearing to reveal which of these three: Aweber vs GetResponse vs ActiveCampaign is the best.
One of the biggest pros is the number of features available to you. Once you are familiar with the interface, you can achieve a lot with even the free plan.
The pricing is fair compared to some other email marketing software available (Aweber vs GetResponse vs ActiveCampaign). Your cost will increase as you go making it an excellent option for people starting with email marketing.
Signing up is also very easy. With only your email address, you can have your account set up and ready to go. You will also get prompts to guide you as you go.
Another pro that is worth mentioning is the customer service. The customer service is second to none. If you need any help with their software, someone is always available to help you figure it out without delays.
One con that we lightly touched on is the extra cost that you incur for the email address on your list that is unsubscribed. Not a good thing, right?
It will be challenging to manage when your list gets bigger. That would mean deleting names off your list as they unsubscribe and extra costs for each person who unsubscribes without getting taken off the list.
GetResponse – What They Offer, Pricing Plans, Free Trial
Getresponse is yet another popular email automation platform (Aweber vs GetResponse vs ActiveCampaign) that has gained a lot of traction in recent years. It is an all-in-one email marketing platform that offers landing page building tools, CRM, and automation for email marketing. Compared with the three email marketing software (Aweber vs GetResponse vs ActiveCampaign), GetResponse is the most famous.
GetResponse is one of the most straightforward email marketing tools available online (Aweber vs GetResponse vs ActiveCampaign), especially if you are entirely new to email marketing and not tech-savvy. Their interface is straightforward, and anyone can figure it out on their own.
One fantastic thing about GetResponse is that you can pretty much run all your marketing activities on that one platform. GetResponse offers a complete marketing and automation service that many email marketers find very valuable.
The SaaS Company was founded in the year 1998 by Simon Grabowski. It is currently available in 22 languages and serves over 350,000 users across the globe. Yes, that’s how popular it is.
Big brands like UNESCO, Carrefour, and Hilton trust GetResponse to run their email marketing activities. Many other small businesses can also get a ton of value from taking advantage of the tools available on the platform aside from this (Aweber vs GetResponse vs ActiveCampaign) software.
Who Is It Best For?
Businesses across the board can benefit from using GetResponse. Being a one-stop shop for marketing activities, it is easy for marketing managers and entrepreneurs to keep tabs on what is happening.
Here’s a list of users that can find value from GetResponse
What Does GetResponse Offer?
The first thing that it offers, which most customers like, is the highly integrated Customer Relationship Management tool. The GetResponse CRM allows you to create strategies and offers tools for developing, acquiring, and retaining new customers.
The CRM allows you to create sales pipelines that enable users to keep track of the customer activity at every step of their journey. It collects, stores, and manages data from your inbound marketing channels.
Tools aside from (Aweber vs GetResponse vs ActiveCampaign) allow you to collect valuable customer data to analyze better and more effective marketing solutions. Managing customer relationships, supplier relationships, and even colleague interactions are more accessible and more efficient using this CRM feature.
The benefit of having an integrated CRM like (Aweber vs GetResponse vs ActiveCampaign) is that you can tailor your emails based on how far a customer is on your sales pipeline. It is easy to automate and manage your user activity with the email autoresponder fully integrated with your CRM.
Secondly, the email autoresponder like (Aweber vs GetResponse vs ActiveCampaign) is a powerful feature-packed with responsive designs and practical applications. It works by allowing you to send emails at intervals that you get to dictate based on their behavior and actions.
There are many possibilities with how a business or individual can apply autoresponders. You can set it to send a message after a week with offers, send out birthday emails, or even upsells to related offers. How you set up your email sequence using autoresponders like (Aweber vs GetResponse vs ActiveCampaign) is entirely up to you.
A great feature with your autoresponder is the A/B split testing capabilities. It is a vital feature for any online marketer. A/B testing allows you to test between different email formats and copy to determine which way works best.
Split testing helps marketers sharpen their tactics and use the most effective methods to save money and maximize profits.
Split testing is possible due to the analytics. Analytic tools allow you to see in real-time what is happening with your marketing campaigns. You get a clear picture of how many people opened your emails, clicked on your links, and ultimately how many went through to buy.
Understanding these metrics allows you to test different kinds of content and different layouts and even colors on your landing pages to get the best possible outcome.
Marketing automation with GetResponse is the holy grail of features. Automating your marketing campaigns allows you to increase your sales and scale your business with little effort.
Automation with GetResponse allows you to set up your email campaigns with a drag and drop builder, design your entire workflow and build out your customer journey.
Automation like Aweber vs GetResponse vs ActiveCampaign gives you a clear picture of what is happening with your customers at each point of the process, and this allows you to keep track of their progress and prompt them into taking action.
This level of optimization from these tools (Aweber vs GetResponse vs ActiveCampaign) ensures your emails are relevant, on time, and not spammy. Automation typically improves the open rate, CTR, and overall sales allowing businesses to scale faster than ever before.
Landing Page Builder
The final vital feature that we must discuss is the excellent landing page builder. Right on the interface are a collection of pre-built landing pages to choose and edit and a blank option that you can use to create from scratch.
Email marketing software like these three (Aweber vs GetResponse vs ActiveCampaign) will need third parties to create your landing pages, and integration is often tedious and complicated. With GetResponse, you can eliminate this problem by building all your landing pages right on the platform.
With so many features aside from these tools (Aweber vs GetResponse vs ActiveCampaign), one can’t help but wonder how much all this will cost.
The great news is that GetResponse now offers a free version. The Company introduced the free forever plan in September this year.
The free plan allows you to launch a website, access a variety of templates, and manage your email marketing opportunities.
You should check it out and give it a try.
The Basic Plan
The basic package costs 12.30 USD each month. It’s the perfect plan for people to start email marketing and still have a small list.
After your thirty-day trial period, the following package is 16 USD that is entirely worth it. This package applies to people with a list of under a thousand people.
In this package, you get access to;
- Email marketing
- Signup forms
- Website builder
- Landing pages
This plan works well if you are new to the software and still have a small list. You can take charge of your marketing using tools like the landing page builder to build your list and take your marketing to the next level.
The Plus Package
It goes for 40.18 USD each month and is merely an improvement of the basic package. You can change up this plan to fit your needs if you have over a thousand subscribers.
This plan gives you access to everything on the basic plan, and in addition to that, you get;
- Contact tagging
- Contact scoring
- Marketing automation
- List segmentation
- Sales funnels
- Three more team members
A sales funnel is an excellent addition to this plan. With many other email marketing services like these three (Aweber vs GetResponse vs ActiveCampaign), you would have to integrate your funnels from a third party and still pay a hefty subscription in addition to your email marketing automation software.
You can easily set up your entire marketing system on this platform aside from these tools (Aweber vs GetResponse vs ActiveCampaign) and scale without needing secondary additions to keep the workflow running.
The Professional Plan
The professional plan, which is the highest paid plan, is 81.18 USD each month for a list of one thousand subscribers. In this plan, you will get everything on the plus plan with some essential addons.
- Push notifications
- Ecommerce features
- Unlimited automation
- Five more team members
- Paid webinars
- Unlimited funnels
This plan is excellent for businesses that are actively running a business and need automation and sales funnels. It is perfect if you have a large team and run multiple campaigns at the same time.
The final plan is a tailor-made plan that allows enterprises to select the essential variables. This plan will enable users to choose how big a team they need and add more functionality to their workflow.
The cost will vary based on the different requirements that you dictate. Some excellent features of the custom plan include;
- SMS marketing
- Account migration facilities
- Large teams of up to 500 users
- Dedicated support team
- IP address
Note that each plan varies in price depending on the size of your list. For lists with over a thousand subscribers, you will be charged more.
Let us take a deep dive into what to love and what not to love with this software.
GetResponse Pros and Cons
The first thing I like about GetResponse is the access to a complete marketing suite in one place. Considering the cost of additional features and third parties makes it easy to understand why GetResponse is perfect for all your marketing needs.
Secondly, I like that you can build automation quickly and precisely aside from these tools (Aweber vs GetResponse vs ActiveCampaign). It is easy to set up complex automated emails based on the behavior of your customers. It is available on the Plus plan and above.
Sales funnels are another fantastic feature that you will not get with other email marketing platforms like these three (Aweber vs GetResponse vs ActiveCampaign). An integrated funnel builder makes it easy to set up sales pipelines and saves you money from costly funnel-building software subscriptions.
The live webinar function is another excellent quality that all users enjoy. You can efficiently run your webinar marketing and host your entire webinar right on the platform. The best plan for people looking to use webinars as a primary form of lead generation and overall sales is the professional plan.
Ecommerce features are another critical addition to the platform. For people on the professional plan, you can easily send abandoned cart email sequences which are a great way of closing more sales than you would have without using them.
The one thing that you need to look out for is the pricing. If your list is growing fast, you will have to pay more to access all the necessary features available to you. Beware of this fact as it could significantly increase your monthly costs as you go.
ActiveCampaign – What They Offer, Pricing Plans, Free Trial
The last email marketing software we will look into is ActiveCampaign. This is another popular email software like these three (Aweber vs GetResponse vs ActiveCampaign) that many users like for their email marketing automation. This software serves more than 130,000 business owners across 170 countries.
ActiveCampaign is great for anyone looking to engage more meaningfully with their customers. The tool allows you to categorize customers and target them more effectively, thanks to its CXA platform.
The number one slogan that drives ActiveCampaign is that customer experience goes beyond traditional marketing touchpoints. As businesses grow and evolve, relationship management can prove to be a nightmare.
The tool aims to deliver a top-of-the-line customer experience by improving one-on-one customer experience throughout the customer life cycle. It prevents people from getting emails that are poorly targeted throughout their journey with you.
This software like these three (Aweber vs GetResponse vs ActiveCampaign) is everything you need within a newsletter marketing platform. You will get some core features like access to automation, landing pages, and SMS marketing, all within the same suite.
You can easily set up your autoresponders based on a myriad of conditions of your choosing. There is also a CRM available for the higher paid package that allows you to set up workflows and manage customer relationships within the platform.
Who Is It Best For?
Several people can get a lot of value from this platform, among them being;
What Does ActiveCampaign Offer?
The tool has unique features that marketers can take full advantage of:
For starters, it offers predictive actions. That feature alone can help to boost your email marketing operations.
That means machine learning can answer questions vital to improving sales and taking the needed steps on your behalf. These include when to convert a lead to a customer, the best time to send emails to different customers, and even what your contacts prefer in terms of content.
The next feature that is super useful and vital is the automation recipes available on the platform aside from these tools (Aweber vs GetResponse vs ActiveCampaign). The idea behind automation recipes in Active Campaign is the ability for users to get started with a slight learning curve quickly.
These automation recipes available to users are based on successful campaigns run by their large user base.
Apps and integration are great if you use multiple social channels and tools in your business. ActiveCampaign boasts over 850 integrations allowing companies the opportunity to use the platform to the best of their abilities.
You can integrate WordPress, social media sites, and a plethora of other tools necessary for your marketing campaigns quickly and easily.
The ActiveCampaign community is a great place to connect with other entrepreneurs and learn from each other. This feature is an excellent way for beginners to get acquainted with what is working and the different ways they can use the platform.
With ActiveCampaign, you can easily keep track of everything that is going on with your marketing process. With the chrome extension addon, you can easily track who sends emails, get your CRM information, and add new contacts to your list.
This feature also allows you to create deals while on the go easily. You can also access the platform via an app on android and IOS making it easy to stay updated on what is happening while on the go. Let us check out how much this email marketing platform costs.
The active campaign has four different pricing plans that you can choose from as a user, giving value for money.
The Lite Plan
It’s the least plan. It costs 7.50 USD each month and offers a range of features that many small businesses and beginners with a smaller list can use.
These features include
- Unlimited emails
- Email marketing
- Marketing automation
- Drag and drop builder
- 125 plus email templates
- Tracking Analytics
The Plus Plan
The second plan is the plus plan. In this plan, users pay 35 USD monthly and have full access to everything on the lite plan. Additional features available to users on this plan include;
- Landing pages
- Facebook custom audience integration
- SMS Marketing
- Contact scoring
- Dynamic content
- Branded forms and landing pages
This plan is great for users with medium-sized or small businesses looking to scale their operations with automation.
The Professional Plan
The next plan is the professional plan that costs 79 USD each month. This plan gives you access to all the features on the plus plan and additional features.
These features include;
- Website personalization
- Predictive content and sending
- Marketing attribution
- Split automation
- On-site messages
The Enterprise Plan
The final plan and also the most costly plan is the enterprise package. Like the other packages, you will get everything the previous plan and additional features, including;
- Custom reporting
- Custom domain name
- Free design
- Unlimited email templates
- Custom mail server
- Social data enrichment
ActiveCampaign Pros and Cons
The first thing we love about ActiveCampaign is the easy integration. It is easy to set up and get started, even for absolute beginners. Setting up using these tools (Aweber vs GetResponse vs ActiveCampaign) can make your life easier.
You can also easily customize and tailor your automation to meet your business needs. Every business has unique needs, and ActiveCampaign can cater to each industry uniquely and customized.
You also get a vast suite of tools available to you in each plan. There is no limit to what you can achieve from landing pages, bulk SMS, and CRM.
Automation with this platform is unmatched. With machine learning, users can keep up to date with their customer behavior. Emails are sent out at the most appropriate time with the most relevant message.
You also have access to a high level of customization these tools (Aweber vs GetResponse vs ActiveCampaign) can bring. With hundreds of templates available, you can easily customize every email to fit your style and theme.
One of the things you will not like about this software is that you will need to build out your marketing automation, which can take a lot of time. While the automation works seamlessly, it can be time-consuming to set everything up like the other tools (Aweber vs GetResponse vs ActiveCampaign).
The Best Email Automation Software For Your Business Needs
Choosing the best email automation software like (Aweber vs GetResponse vs ActiveCampaign) for your business is all about weighing your options. Every business needs different features and uses various methods of marketing. That said, to find your ideal software from these three (Aweber vs GetResponse vs ActiveCampaign) tools.
With ActiveCampaign, you have the freedom to send out newsletters and set up beautifully designed campaigns. You also have access to customer behavior data on each touchpoint, which makes it great for retargeting users who fall off your pipeline efficiently.
You also get access to a flexible CCRM that gives you a bird’ eye view of your customers. It’s an excellent feature for businesses that want to cluster and target individual customer groups differently.
Aweber is an excellent platform for managing sales activities. This platform has several features perfect for marketing any marketing activities. You will get access to automation tools and targeting tools alongside ready-to-use templates to take your marketing to the next level.
On the other hand, Getresponse is an all-in-one platform with many built-in features available for the software price.
The 30-day free trial is an excellent incentive for people still shopping around for the perfect email marketing software such as these three (Aweber vs GetResponse vs ActiveCampaign). Their new sales funnel feature is also a powerful tool that can help increase sales and improve conversions for businesses and organizations.
Let’s compare the features in the three email marketing software (Aweber vs GetResponse vs ActiveCampaign) we have discussed and find out which one works best for you.
A/B testing function
Targeting of different audiences
Tracking of conversions
Multiple user access
Social Media Marketing
Social media integration
Third -party plugins
Why You Should Use Email Automation Software to Grow Your Business
Time is a scarce resource. Time spent on lead generation, nurturing, and closing sales without automation like these three (Aweber vs GetResponse vs ActiveCampaign) can stop a company from scaling.
With automation software like (Aweber vs GetResponse vs ActiveCampaign), you save time and money while being able to scale your business much faster. A minor team will be able to handle all marketing activities without strain.
In addition to this, automation like (Aweber vs GetResponse vs ActiveCampaign) allows you to nurture the leads that sign up to your list correctly. Not only will you be able to generate better-qualified leads, but you will also be able to nurture them and keep them interested as they go through your sales pipeline.
Automation like (Aweber vs GetResponse vs ActiveCampaign) also enables you to personalize your customer journeys. There is nothing more annoying than receiving irrelevant emails from brands. Spamming is a big no-no where business is concerned. With automation like these three (Aweber vs GetResponse vs ActiveCampaign), it is easier to get the right content to the correct buyer at the most appropriate time.
Marketing and sales should essentially go hand in hand. Another vital aspect of email automation like these three (Aweber vs GetResponse vs ActiveCampaign) is that you can easily qualify leads on the marketing side before passing them forward to sales. It ensures that the people targeted by sales are already qualified and interested in your product.
Finally, you should be best if you consider gaining access to the insights and data that come with automating your process. Data is vital to your decision-making process. Your customers’ behavior will tell you what is working and what isn’t.
It’s vital to ensure you are spending your resources in the right places.
Email Marketing Service; Final Verdict
In the age of information, overstimulation and analysis paralysis can stop you in your tracks. To find the best email marketing like these three (Aweber vs GetResponse vs ActiveCampaign) and automation platforms, you need to try them out. The simplest way to master something is by rolling up your sleeves and getting familiar with each of these platforms (Aweber vs GetResponse vs ActiveCampaign).
Automation is the future of marketing. If you want to scale your business, nurture your email list and close more sales, this is the direction you need to take.
GetResponse, Aweber vs ActiveCampaign are all excellent email marketing platforms (Aweber vs GetResponse vs ActiveCampaign) in their own right. Check out each one and get familiar with the interface before you make a decision. Note that each of these tools has a learning curve.
If you are entirely unfamiliar with any email marketing features such as Aweber vs GetResponse vs ActiveCampaign, pick one and learn the basics. Most of them work using the same concept.
Once you learn what works and what doesn’t, you can go from there and decide which features best serve your business. Overall, email marketing like these three (Aweber vs GetResponse vs ActiveCampaign) is essential for your business, and every business owner needs to start learning if they are to keep up with the competition.
Good luck in your email marketing journey!